Finalists Emerge in DirecTV Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Four agencies have advanced in the review for DirecTV’s Spanish-language ParaTodos programming package, sources said.

Independent agency Zubi Advertising in Coral Gables, Fla., The Vidal Partnership in New York and Omnicom-backed Dieste Harmel & Partners of Dallas will vie against incumbent Casanova Pendrill in Irvine, Calif., for the $6 million business, sources said.

Eliminated were Lapiz, a unit of Leo Burnett in Chicago, and del Rivero Messianu DDB and la comunidad, both in Miami.

Select Resources International in West Hollywood, Calif.,





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in