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Omnicom to Take All Client’s Global Tasks
NEW YORK–Apple Computer is close to moving the last piece of its entire global advertising business to Omnicom Group agencies. Media buying responsibilities for Apple in Europe will shortly be moved from Carat to Omnicom’s Optimum Media Direction, sources said.
The account is worth $25-30 million and could rise to as much as $75 million, sources said. Apple is not as established in Europe and the company believes an augmented media presence will fix that.
Omnicom agency TBWA Chiat/Day won the $90 million North American account last year and has gradually taken over creative and media duties in various regions around the globe.
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