Filias Adverting Breaks First Work For N.H. Nonprofit

Filias Advertising has introduced a pair of TV spots for the New Hampshire Higher Education Assistance Foundation.

One spot shows lush trees, indigenous to northern New England, with music from local composer Andy Happel. A voiceover says, “We’re the New Hampshire Higher Education Assistance Foundation. We’re dedicated to helping New Hampshire residents with all of their college planning and funding needs.”

The spots from the Manchester, N.H., shop are running locally on MTV, ESPN, Lifetime and Comedy Central. The campaign is tagged, “Your education starts here.” Concord, N.H.-based NHHEAF is a nonprofit financial assistance organization designed to help state residents afford college.