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NEW YORK The National Geographic Channel has added a new game with a viral component to help promote two Fight Science specials airing at the end of January.
The program, which focuses on how science measures the greatness of a fighter, will debut two new installments: Mixed Martial Arts and Special Ops on Jan. 27.
The launch of the game, Fight Science: The Game, is intended to keep the show on the minds of viewers, remind them of when it will be airing and generate interest in the content of the program, said Brad Dancer, vp, research and digital media.
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