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The effects of the impending split between Fidelity Investments and Hill, Holliday, Connors, Cosmopulos have begun to reverberate throughout the local agency community.
Hill, Holliday last week began a round of layoffs as it prepares for the account’s September departure. The agency has said about 20 Boston staffers are being dismissed [Adweek, June 18]. Executive vice president, copywriter Bill Heater, who helped craft Fidelity’s current “See yourself succeeding” campaign, is being reassigned to FleetBoston Financial. That account had come into increasing conflict with Fidelity, hastening the client’s departure, which was announced two weeks ago.
Fidelity,
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