Fidelity's Split From Hill, Holliday Casts Ripples

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The effects of the impend ing split between Fidelity Investments and Hill, Holliday, Connors, Cosmopulos have begun to reverberate throughout the local agency community.

Hill, Holliday last week began a round of layoffs as it prepares for the account’s September departure. The agency has said about 20 Boston staffers are being dismissed [Adweek, June 18]. Executive vice president, copywriter Bill Heater, who helped craft Fidelity’s current “See yourself succeeding” campaign, is being reassigned to FleetBoston Financial.

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