Fidelity-Owned Seaport Hotel Taps First Shop for Ads

Trinity Communications here has been named agency of record for Boston’s Seaport Hotel.
Advertising chores were previously handled by the in-house advertising department of Fidelity Investments, which owns the hotel. The account was awarded after a review of undisclosed agencies.
Trinity will create an overall branding campaign to include advertising, direct marketing, special events and new media development. Billings were not disclosed.
It was the shop’s “dynamic creativity and outstanding track record in the travel and hospitality sector” that earned it the business, according to Dawn Curtis, the hotel’s director of communications.
The Seaport Hotel, located adjacent to Boston’s World Trade Center, has 427 luxury rooms.–Sarah Jones