Fidelity Hears Agency Credentials

BOSTON Fidelity Investments this week and next is meeting with agencies pitching its $75 million ad account and could cut to finalists by the end of next week, according to sources.

Presenting capabilities are Omnicom Group’s BBDO, DDB and TBWA\Chiat\Day, all in New York; as well as Havas’ Euro RSCG Partners in New York and McKinney + Silver in Raleigh, N.C., sources have said.

Incumbent Arnold, Boston, owned by Havas, has been given an automatic berth in the final round of the review, Fidelity has said, though the Boston-based client declined to confirm the other contenders.

A briefing on subsequent assignments will come in mid-December, with finalists pitching in late January and a decision scheduled for February.

—Adweek staff report