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Community Newspaper Seeks Brand Boost
BOSTON–Community Newspaper Co., a unit of financial services giant Fidelity Investments here, is seeking its first agency of record.
The publisher of 109 weekly and daily papers will be sending materials to agencies shortly and is looking to hold “a quick review” that will lead to a selection in March or April at the latest, said client official Robin Lorenzen, who is overseeing the process.
Although sources pegged the budget in the $1-2 million range, Lorenzen said the scope of the work and media plans have not been finalized.
“We’re really looking to the agencies” to help formulate those decisions, she said.
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