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Six semifinalists have emerged in the review for the Agfa-Gevaert Group’s $10-12 million international business-to-business advertising account.
In the hunt are FGI in Chapel Hill, N.C.; Mullen in Wenham, Mass., DDB Needham in New York, which is pitching in tandem with its office in London; Grey Advertising in London; and J. Walter Thompson and Merkley Newman Harty, both in New York.
Ten-year incumbent Anderson & Lembke in New York was given the option of defending the Agfa-Gevaert account.
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