Ferrero USA Media Heads To Zenith

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Publicis’ Zenith Media won candy marketer Ferrero USA’s estimated $20-25 million media business, sources said last week. Zenith in New York beat one other finalist, WPP’s MindShare in New York, sources said. IPG’s Universal McCann in New York was the incumbent. The client is also in the midst of a creative review managed by Select Resources International in Santa Monica, Calif.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in