Ferrero USA Media Heads To Zenith

Publicis’ Zenith Media won candy marketer Ferrero USA’s estimated $20-25 million media business, sources said last week. Zenith in New York beat one other finalist, WPP’s MindShare in New York, sources said. IPG’s Universal McCann in New York was the incumbent. The client is also in the midst of a creative review managed by Select Resources International in Santa Monica, Calif.