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BOSTON The Fenton Group has unveiled its first campaign for The Floor Center, touting family themes in a pair of understated TV spots.
In one ad, “Floor Matters,” a voiceover describes one’s floor as, “Where you live. It’s an expression of your home. It’s an expression of your life.” Images of a happy family at home—exercising, playing games, reading the Sunday papers, all with the visual emphasis on flooring—play across the screen.
A second ad, “Baby,” shows a toddler making his way across a home’s carpets, ceramic and tile floors.
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