FedEx Puts European Account in Review

NEW YORK Fedex will review its advertising account in Europe beginning in February and may do the same for Latin America, sources said.

BBDO is the client’s global creative agency with AMV BBDO London handling the estimated $10 million Europe account, and BBDO Miami handling Latin America, whose regional billings could not immediately be determined.

BBDO New York won the U.S. business nearly 14 years ago and created a much-praised spot for the Super Bowl last week that depicted the character from “Castaway.”