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FedEx today (Monday) began promoting its sponsorship of the FedExCup with a national sweepstakes, which includes a trip to one of five worldwide golfing destinations, and broke ads touting the contest.
This is the third year FedEx is sponsoring the Cup, a points-based championship tournament of the PGA Tour. The shipping company created the sweepstakes this year “to add a little intrigue and drama to the last four events of the PGA Tour season,” said Steve Pacheco, director of advertising at FedEx.
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