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WASHINGTON A federal judge yesterday ordered Big Tobacco to fund a new national advertising campaign that portrays the adverse effects of smoking and to stop labeling cigarettes as “light,” “low tar” or “natural.”
Cigarette companies also must stop using “deceptive brand descriptors that implicitly or explicitly convey to the smoker and potential smoker that they are less hazardous to health than full-flavor cigarettes,” said Judge Gladys Kessler of the Federal District Court for the District of Columbia.
Those
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