Federal Drug Czar Makes Plans For $150 Mil. Campaign, Review

Pending Congressional approval, the federal government will launch an agency review this fall for an unprecedented $150 million, five-year anti-drug campaign.
“This fall, we will ask for bids from agencies to execute this plan for 1998,” said Don Maple, deputy director of public affairs at the White House Office of Drug Control Policy, or “Drug Czar” command center. The review will begin with requests for proposals as soon as Congress appropriates funds.
The initiative will mark the first time the government will purchase airtime for anti-drug ads.