Federal Agency Selects Brogan

Brogan & Partners Con vergence Marketing has landed the five-year, $18 million account of the National Institute of Environmental Health Sciences.

NIEHS, part of the National Institutes of Health, operates out of Research Triangle Park, N.C. The business will be handled mainly by Brogan’s Cary, N.C., office, managed by agency partner Jim Tobin. Brogan’s Detroit office assisted in the pitch and will do some media buying work on the account, said Marcie Brogan, agency principal and managing partner.

Brogan must increase its staff under terms of the contract. The agency will hire 21 staffers from incumbent OCR Services in Gaith ers burg, Md., a finalist in the review. The other finalist was undisclosed.

“One of our major new-business goals for this year was to get a federal contract, because we’ve had state contracts almost since the beginning,” Brogan said.

The shop plans to chase more federal work out of its North Carolina office, in part by leveraging the NIEHS contract, according to Brogan. “We can now parlay it into more business, because I think it makes us more cred ible in that region,” she said.

Work for the account, primarily direct mail and print ads, will target scientists, environmental advocacy groups, researchers in the chemical and cosmetics industries, physicians and pediatricians, Tobin said.

The shop will also help to produce and promote the client’s specialty publications, including Environmental Health Perspectives, and its Web site.

“The contract proposal wasn’t just a marketing contract,” said Tom Goehl, lead scientist for EHP. “We wanted a company familiar with publications that could assemble a team that could run the production end, arrange for printing and distribution, and handle the marketing and public relations.”

Brogan opened the Cary office two years ago. “We came down here with no clients and the concept that the Raleigh-Durham area seemed to match our target industries—b-to-b, tourism, economic development and health services,” Tobin said.

Brogan clients serviced out of North Carolina now include Industrial Microwave Systems, the North Carolina Department of Health and Human Services, Performaworks and the North Carolina Technology Showcase.

The agency was in the finals for another federal account last year. The only federal-related work Brogan has done is a project related to the last census count, which was handled by the Detroit office.