Featherspring Names JWTSC

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First AOR Client for Mature Market Group
DALLAS–JWT Specialized Communications here has landed the $1.5 million consumer account of Seattle-based Featherspring International, a producer of footcare and other health-related products for seniors.
The account, won in a review against incumbent Colin Fisher Advertising of Chicago, is the first agency of record client for JWT Specialized Communications’ mature market group. That unit has heretofore handled marketing for retirement and assisted-living centers on a project basis.
“This is an extremely important win for us because it is our first national consumer product account for the senior market, outside of housing,” said agency managing partner Ron Jenkins.
Luxis Foot Cradle orthopedic shoe inserts are Featherspring’s main line of products.






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