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The headline in The Fearless Group’s first ad for .xxx, the sponsored top-level domain from ICM Registry, is cheeky, but the underlying message is not.
“Why the Adult Entertainment Industry Is Adopting a New Position” reads a block-lettered headline in the print ad, which broke in today’s editions of the Los Angeles Times and the Financial Times. What follows is 47 lines of earnest copy (“We also feel it’s high time the adult entertainment industry was recognized for the responsible, proactive stance it’s now taking online.”)
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