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Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching a new anti-smoking ad campaign showing smokers barely holding onto life and limb.
The "Tips From Former Smokers" campaign will run for 12 weeks on TV, radio, billboards, the Internet, cinema, magazines and newspapers.
Creative for the Centers for Disease Control and Prevention ads mimics the style and approach of the proposed warning labels with the intent to scare the pants off of anyone who is a smoker or even thinking about taking up the nasty habit.
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