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By Nora FitzGerald
WASHINGTON, D.C.–Edgy print ads are the crux of Baltimore-based Eisner & Associates’ new $1.5 million campaign designed to drive home what Baltimore-Washington International Airport (BWI) is not: stressful, harried or congested.
Illustrations showing wildly hassled, shellshocked flyers imply that the two prominent Beltway airports, Dulles and National, are more stressful than they are worth.
An ad breaking this week in USA Today states underneath the illustration by Greg Houston, ‘You can get to your meeting from any Washington airport in well under an hour.
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