FCX Ushers In 'Blue Skies' at Honda

LOS ANGELES The commercial era of the hydrogen fuel cell car began this morning when American Honda Motor Co. handed the keys to the first consumer lessee of a Honda FCX in a ceremony at the Peterson Automotive Museum here.

John Mendel, senior vice president of the Torrance, Calif., automaker, presided over the event. He said Honda is a long way from basing an ad campaign on the FCX itself, but added that the official addition of the model to Honda’s fleet “fits the corporate message” in providing a continuum of products which offer low vehicle emissions.

Last