FCB Wins Dannon’s $5-10 mil. Account

Dannon has tapped IPG’s Foote, Cone & Belding, here, for creative duties on its estimated $5-10 million bottled-water account, sources said. The shop bested Wieden + Kennedy in Portland, Ore. Coca-Cola last year took over marketing of Groupe Danone’s bottled-water portfolio in a joint venture agreement. FCB last year won Diet Coke’s $40 million creative account. Neither agency execs nor Coke officials could be reached.