In its first work for $225 million client KFC, IPG’s Foote, Cone & Belding suggests the chain’s fare can be part of a healthy diet. In one of two spots that broke last week, a man on a bike sees a buddy sitting on the back of a pickup truck, eating chicken. “Man, you look fantastic. What the heck you been doing?” he asks. The reply: “Eatin’ chicken.” Ads detail the grams of carbs and protein in the chicken. The tag is, “You’ve gotta KFC what’s cookin’.” WPP’s Mediaedge:cia handles media.
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