FCB Shuffles Deck In Levi’s Pitch




SAN FRANCISCO-Paul Wolfe, executive creative director at Foote, Cone & Belding here, is leaving to work in FCB’s New York office, sources said. In a related development, FCB’s worldwide creative director Geoff Thompson, who was called in to head up the Levi’s pitch, is said to be staying at the San Francisco office “indefinitely.”
Jack Boland, president of FCB San Francisco, confirmed that Wolfe was working at FCB’s New York office but said the move was temporary. “Paul is in New York on a special assignment,” he said.
Wolfe’s “assignment” is to work on the New York office’s AT&T business, sources said. Wolfe was unavailable for comment at press time. Other sources said Wolfe could move permanently to FCB’s New York office. “He’s an East Coast guy,” said one source. Wolfe was a partner and copywriter at Messner Vetere Berger McNamee Schmetterer/ Euro RSCG in New York before joining FCB.
Thompson was brought to San Francisco several weeks ago to try to “save the Levi’s account,” said another source. In the early 1990s, before moving to Chicago, Thompson worked on the Levi’s business in San Francisco with the office’s executive creative director Mike Koelker, who had a long relationship with Levi’s.