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NEW YORK — FCB San Francisco has lost Microsoft’s $50 million Ultimate TV account without a review to a new agency created by former executives from Goodby Silverstein & Partners.
The loss is the latest blow to FCB San Francisco, which cut 12 percent of its staff (about 30 workers)last week and then suffered a small fire in its offices this week. In March, the shop’s $400 million AT&T Wireless account went into review, which was one of the reasons cited for the layoffs.
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