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LOS ANGELES Taco Bell this week breaks a national campaign to introduce its Spicy Chicken Burrito, the company said.
The effort, from Foote, Cone & Belding in San Francisco, includes TV and radio ads tagged, “Filling made thrilling!” Spending could not be determined. The Yum! Brands subsidiary spent about $210 million on advertising in 2002, according to Nielsen Monitor-Plus.
One 30-second spot for the Irvine, Calif.-based client, titled, “Venus Burrito,” shows three guys sitting in a living room, enjoying their Spicy Chicken burritos.
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