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A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost has long handled the brand.
Coors Brewing marketing chief Bill Weintraub emphasized the FCB Chicago role came out of agency-wide efforts to brainstorm new ideas, and that Coors had not shopped the brand or thrown it into competition among the two units. FCB Chicago handles Coors’ top brand, Coors Light.
The Golden, Colo.,
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