FCB Readies New Work for Kawasaki's Ninja Bike

One man goes to unusual lengths in the search for excitement in a new campaign from FCB Worldwide for Kawasaki Motors.

FCB Southern California, with offices in Costa Mesa and Los Angeles, will launch a 30-second spot next month for Kawasaki featuring a young man looking for kicks in, of all places, a doctor’s office. But this particular patient, who appears healthy by most standards as he waits for the doctor, is shown rummaging through the office, looking for some sort of rush.