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CHICAGO Unlike the past few years, Foote Cone & Belding had the stage to itself when general-market Coors Light advertising was previewed at this week’s annual Coors distributors conference.
Spots from the Interpublic Group shop in Chicago using the tagline “Taste the cold” were shown, as were African American-targeted commercials from Carol H. Williams Advertising in Oakland, Calif., and Hispanic work from Publicis Groupe’s Bromley Communications in San Antonio. The “Taste the cold” line continues the brand’s positioning.
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