FCB President Takes Reins on Diet Coke

NEW YORK Jeff Tarakajian has replaced Terry Peigh as the account leader on the estimated $40 million Diet Coke account at Foote, Cone & Belding, sources said.

Peigh was executive vice president, worldwide account director at FCB, Chicago, before moving up to the new position of senior vice president, director of corporate services at the agency’s parent company, Interpublic Group.

Tarakajian is president of FCB, New York, and oversees such accounts as Trane, American Standard, USPS, IRS, Energy Star, MetLife, HP Interactive and Fischer-Price. FCB could not be reached for comment.