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Keeps Blue Cross, Lands John Deere to Cap Busy Third Quarter
CHICAGO–FCB Worldwide has been awarded John Deere’s $25 million business and retained Blue Cross & Blue Shield’s $15-20 million account, sources said.
The Chicago agency defended its five-year relationship with Blue Cross against several of the city’s top shops. The Chicago-based association initially invited 10 shops to participate in what eventually became a creative shootout, sources said. Opening-round contenders included Leo Burnett, BBDO, J. Walter Thompson and Cramer-Krasselt.
The review came down to the incumbent and Ogilvy & Mather, Chicago.
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