FCB has promoted Chris Shumaker from North American chief marketing officer to global CMO following its recent win in the Clorox creative review.
Shumaker's promotion follows a year in which he helped pitch and win Clorox in addition to several other significant new accounts including Fiat Chrysler, Samsung, Humana, AB InBev, Lincoln Financial Group and BMO Harris Bank.
"Chris understands new business better than anyone I know," said FCB worldwide CEO Carter Murray in a statement. "He has helped build a best-in-class new business team and infrastructure that have generated significant momentum for FCB. With recent wins, especially Clorox, the time felt right to expand his responsibilities."
In the new role, Shumaker will continue to lead the agency's ongoing expansion while focusing on new business efforts both globally and domestically. He will continue reporting directly to Murray.
He said of the news, "I'm grateful for and thrilled at this new opportunity, and I look forward to working with the global FCB team to take the agency to even greater heights. A big shout-out and thank-you to all of the teams who – through their hard work, dedication, passion, standout ideas and smarts – have helped us grow substantially during my time here."
Shumaker has spent more than three decades in the advertising industry, earning a reputation as a new business leader during his nine-year stint as svp, director of development, at The Martin Agency. He later served as evp of business development at Grey Group and led Publicis' marketing efforts in the U.S., where he generated more than $100 million in new business opportunities over a period of six and a half years.
"We are in a talent business," said Murray, "And in the craft of new business, Chris is an