FCB Names Healthcare Chief

NEW YORK Foote Cone & Belding said it has hired Mike Rutstein to run its consumer healthcare practice here, effective immediately.

Rutstein, 36, replaces Rob Peterson, who left the agency in September, as evp, account management for consumer healthcare at FCB in New York. Rutstein reports to Steve Centrillo, president and CEO of the office.

In a statement, Centrillo said, “Having helped leading companies like Procter & Gamble, Pfizer, Merck and Amgen build some of the most famous and successful healthcare brands in the world, Mike’s arrival brings an innovative perspective and way of thinking to FCB.”

Rutstein joined from WPP Group’s JWT in New York, where he was senior partner, managing director of the consumer healthcare practice. At JWT, he worked on accounts including Bristol-Myers Squibb, Amgen and Pfizer.

“FCB’s full-contact approach to new business and their commitment to complete engagement with consumer and client is immensely appealing to me, and one of the biggest reasons I joined the company,” said Rutstein.

FCB’s consumer healthcare business includes Roche, Merck, Abbott, Medimmune, Eli Lilly, Alcon and Reliant.