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AT&T Wireless Backing Ads With $120-140 Million
By Jane Irene Kelly
SAN FRANCISCO–Foote, Cone & Belding on Feb. 1 launches phase two of its “Freedom” campaign for AT&T Wireless Services with three just-completed TV spots.
Backed by a 1999 ad budget of $120-140 million, the new 30-second installments play up the idea that with AT&T’s digital one-rate plan, a wireless phone can be a customer’s only phone.
The spots follow last June’s debut of the plan, which offers low flat rates and includes long distance and roaming charges.
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