Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
IPG’s Foote Cone & Belding in New York has won direct-to-consumer ad chores from Hoffman-La Roche for two drugs for hepatitis C: Pegasys and Copegus, sources said. Annual media spending for the campaign touting both drugs could exceed $30 million, said sources. The win followed a review for the new assignment that included three other, undisclosed shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in