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Seeking “a fresh approach,” The New York Times has shifted its estimated $10 million ad account from IPG’s Lowe to sister shop Foote Cone & Belding without a review, a client rep said. Lowe inherited the business when it absorbed IPG’s Bozell in February of last year. Sources said a factor in the move was FCB president and COO Gene Bartley, who had a relationship with the client while an executive at Bozell. The Times rep said only that “we’re certainly looking forward to working with Gene” and other FCB executives.
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