Seeking “a fresh approach,” The New York Times has shifted its estimated $10 million ad account from IPG’s Lowe to sister shop Foote Cone & Belding without a review, a client rep said. Lowe inherited the business when it absorbed IPG’s Bozell in February of last year. Sources said a factor in the move was FCB president and COO Gene Bartley, who had a relationship with the client while an executive at Bozell. The Times rep said only that “we’re certainly looking forward to working with Gene” and other FCB executives.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity