FCB, JWT Square Off for ONDCP

WASHINGTON, D.C. In a sign of how wary Madison Avenue has become of the scandal and politics surrounding the White House Office of Drug Control Policy, only two shops—Interpublic Group’s Foote Cone & Belding and WPP Group’s J. Walter Thompson—will make oral presentations this week in the review for the ONDCP’s ad account, sources said.

A handful of shops were present at a pre-proposal conference held last month. In addition to New York-based FCB and JWT, Vital Marketing, an agency specializing in youth and ethnic audiences, and the WPP’s 141, an Ogilvy & Mather affiliate that specializes in relationship marketing, were also present at the conference.