While Foote, Cone & Belding plots its second agency network, things have not been going too well for the company in Australia since it purchased Mojo from Chiat/Day/Mojo late last year.
FCB’s Sydney office has seen its $20-million-plus Garuda Indonesia account leave for DDB Needham Worldwide after 13 years.
Meanwhile, Mojo itself has also hit rough waters since the deal. It recently lost the $2.1-million Arnott’s chocolate cookies account to BBDO’s Clemenger and the $2.8-million Reebok business looks set to jump ship to a newly formed agency this week.
Mojo is also fighting to save its relationship with the $2.1-million Ampol account. The petroleum company has been holding discussions with other agencies since FCB and Mojo merged in Sydney three weeks ago. It is understood that Ampol is concerned about FCB’s Melbourne office holding part of the British Petroleum account and the fact the agency is currently pitching for the entire account.
Copyright Adweek L.P. (1993)
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