FCB Hires mcgarrybowen’s Global CMO to Fill Top Communications Role

Brandon Cooke will lead PR efforts

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner of the Cannes Lions Festival.

"We were looking for someone for this role with the right talent, track record and
character to help further fuel the positive momentum that we are experiencing in the
network," said FCB worldwide CEO Carter Murray in a statement, adding, "Brandon is all of that and more: He has talent, a great sense of humor and of self, and ambition—and I cannot wait for him to get started."

The incoming comms chief's primary responsibility will be promoting the IPG agency's "creative transformation story," which Murray and global chief creative officer Susan Credle have labeled "Never Finished." In a February 2016 Adweek interview, Credle expressed the principle behind that effort as such: "This job of marketing and advertising is never finished, and we must always be evolving, whether it's our thinking on a brand or the way we figure out what we do as an agency."

"FCB is a storied agency in the midst of an incredible transformation driven by new talent, new creative firepower and an impressive network offering," Murray's statement read.

Cooke spent nearly seven years with the mcgarrybowen organization, most recently leading its new business efforts as global chief marketing officer and playing key roles in the additions of Intel, United Airlines, P&G, Fiat Chrysler and Clorox to its client roster.

"[Brandon] has built brands on both the agency and client sides of the business," Murray said of his latest executive hire, "and understands what is needed to help marketers create, define and share their story."

Cooke's last day at mcgarrybowen will be Jan. 25.