FCB Deal With AT&T Business Appears Unlikely

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — Time is running out on Foote, Cone & Belding’s contract with AT&T Business, and sources said it is unlikely that the deal will be renewed past its Dec. 31 deadline.

With the contract winding down, FCB had reached out to consultancy Wanamaker Associates with the hope of getting into BellSouth’s current review. Ultimately, FCB was rebuffed. A BellSouth official last week would not comment on FCB’s inquiries, but said the client has already settled on four other finalists.

Even



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in