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CHICAGO Coors attempts to appeal to fathers’ responsible side—like teaching their children about the ills of underage drinking—in a new campaign from Interpublic Group’s Foote Cone & Belding here.
A new television spot, breaking this week for the Molson Coors unit, depicts National Football League greats like Barry Sanders, Troy Aikman, Marcus Allen and John Elway among a mob of autograph-seekers chasing a regular guy named Bob. The former players are in awe of Bob’s parenting skills and cite fatherly accomplishments like teaching his son to drive, cooking for his family and devoting time to them.
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