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FCB’s office here was “like a ghost town” last week after more than 200 people, including top creatives, moved, along with their work on Chrysler, to BBDO’s PentaMark Worldwide, sources said.
Among those joining PentaMark was Bill Morden, chief creative officer at FCB Detroit since last March. PentaMark earlier nabbed Mike Vogel, the head of the FCB office, to run the worldwide Chrysler operation.
The moves were expected after DaimlerChrysler moved its $2 billion business to BBDO’s new PentaMark Worldwide in November, leaving FCB without its cornerstone Motor City client.
Chrysler paid $13 million to FCB’s parent, True North Communications, to sever its contract with the agency on Jan.
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