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Mock Skits Humorously Tout Sports Program’s In-Depth Coverage
SAN FRANCISCO–Foote, Cone & Belding calls on pro football figures such as Miami Dolphins coach Jimmy Johnson and former Chicago Bears lineman William “Refrigerator” Perry to humorously demonstrate how far the Fox Sports News crew will go to provide the most interesting sports coverage around.
Created by FCB’s office here, three 30-second TV spots broke over the holidays to promote Fox Sports News. The national program is produced by Fox Sports Net, the network’s cable sports arm.
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