FCB Bows First Work for Qwest

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Qwest Communications breaks a new ad campaign today that seeks to emphasize corporate values and customer service.

The effort is the first from FCB since it took over the $100 million account in August. The quick turn around was possible because FCB had presented the strategy in April during a pitch in which DDB prevailed.

In June, CEO Joseph Nacchio resigned amid an ongoing Securities and Exchange Commission investigation into Qwest’s accounting practices. Former Amer i tech executive Dick Notebaert replaced him and hired Joan Walker as svp of corporate communications.



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