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CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its ingenious Nivea bracelet that combined print and mobile to track your child on the beach.
A Nivea magazine ad included a removable bracelet which you could pop out and wrap around your child's arm. You then download an app, sync the two and set a perimeter.
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