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Foote, Cone & Belding promotes AT&T Wireless Services’ “Family Plan” with an estimated $150 million campaign that broke last week.
The national effort, tagged “Talk all you want. You’re family,” includes TV, print, radio and online executions.
Three 30-second TV spots showcase a busy family of five that uses the AT&T calling plan to stay connected. The plan allows up to five family members to make unlimited wireless calls to each other’s cell phones and landline home phone.
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