Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In what has become a bit of a tradition, FCB’s office here worked around modest budgets and tight deadlines to create its annual ad campaign for the Oakland Athletics.
The work, breaking now ahead of baseball’s opening day in April, departs from the recent A’s campaigns which used the “Generation A’s” tagline and featured players experimenting with careers outside the diamond. The nine new spots offer comical situations involving athletes, stadium employees and fans. Spending for the campaign is $3-4 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in