Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brett Favre certainly has not established himself as someone capable of making a firm decision. However, the quarterback’s other attributes, namely his tough, everyman appeal, continue to make him a marketing and media star.
Fresh off of a new two-year $25 million contract with the Minnesota Vikings; Favre is already on a hot streak. In the Minnesota market more than 650,000 viewers tuned in to see his debut on Aug. 21, per The Nielsen Company. This was up from the 240,000 who watched the prior pre-season game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in