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“These days, advertising is war,” Neil Drossman wrote in a recent memo to his colleagues. “Every week there’s another bomb or two dropped in the advertising press. MARC USA/New York is now officially armed and dangerous.”

Drossman, vice chair man and co-creative director, wasn’t dealing entirely in meta phor in announcing the appointment of Wesley Clark II as director of business development. Clark, 31, has served as a first lieutenant in the U.S. Army and is the son of Gen.

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